Evaluation Question 3

 What have you learnt from your audience feedback?

For our media A2 project this year we created a music video from the song by Jasmine Thompson called Drop your guard. The song is slow and tells a story through the lyrics. The song is mainly targeted at female listeners but could be related through the lyrics to anyone listening. Our genre for the music video was Indi Pop

Our music video is targeted to teenage girls and young adults mainly in the ages of 12 to 30. The song is about struggles and we wanted that to be the main focus of the video using Levi Strauss binary opposites theory through editing and imagery.

Looking at the feedback we got from people who watched our video is mainly positive. We created a facebook page and posted photos of filming and our progress reports. We did this to see what ideas our audience liked best. The facebook page we created has 21 like on it.  We posted a survey monkey although we didn’t get a huge amount of responses back but it was nice to see what some people thought on certain things, for example what they would like to see in an indi pop video and what else they would like to see which gave us a few ideas of what we cold possible put in the video. Although we didn’t use facebook as much during the making of the video besides a few posts we did get a few like on the post we did put up. I think if we had maybe used it more and posted more stuff we would have got a lot more feedback and ideas for our video. When we posted the final product which was out music video we got a positive response with 9 people liking it and a few people sharing it on Facebook which again got more like on their post. With people sharing the video it increases the likelihood of more people seeing our music video.

To post our video we created a YouTube channel. We used this to post working progress and audience feedback and our final piece of our music video. On the youtube channel we had over 70 views a few likes which again showed a positive response to our music video over just a short period of time. The video also didn’t get any dislikes. The follow images of the analytics of the video.

In the beginning of the process in making our music video we used wordel to create some ideas to put toward our music video. Wordel is a website where you can enter a list of words or in our case lyrics and it wil create a wall of words that appear and some word will be bigger and other will be repeated. This process helped us create ideas for shooting and what should be important to come across through our music video and also helped us throughout the rest of the process eg the making of the digipack. To get audience feedback we asked people to create a list of 10 words that they thought about when watching the music video. The words they came up with are as follows: love, deep, cute, girly, struggles, colourful, innocent, emotional, dramatic, stunning, water.